

A pretty-boy esthetic popularized by K-pop idols in South Korea is helping to fuel the $7-billion Korean cosmetics industry. Not only is makeup for men already mainstream, industry experts say it's only trending upwards.
via CBC | Top Stories NewsA pretty-boy esthetic popularized by K-pop idols in South Korea is helping to fuel the $7-billion Korean cosmetics industry. Not only is makeup for men already mainstream, industry experts say it's only trending upwards.
via CBC | Top Stories News
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